Deep Linking Analytics Archives - Page 4 of 6 - App Deep Linking and QR Codes for Amazon, Instagram, YouTube, and Facebook Marketers

How to Minimize Mobile Friction and Maximize Sales this Holiday Season

November 15, 2019 |

In-app social ads are not the only option for removing friction. Marketers and agencies are finding other solutions that eliminate friction from the consumer journey and move consumers more seamlessly from social apps to retails apps. Rent the Runway, for example, uses URLgenius deep links in their Instagram stories to open the Rent The Runway app to specific product pages.Read More

Google’s Unified App and Web Reporting Inspires New Deep Linking Strategies

September 25, 2019 |

Google’s unified app and web analytics will help marketers discover new engagement insights as customers move between the app and website from different marketing channels. Google’s new unified view can help marketers understand and predict the consumer journey which in turn can help the business create better brand and commerce experiences. Marketers from the web and app teams should work together to develop new deep link strategies for campaigns across channels. Deep link platforms allow the marketer to manually or dynamically append UTM parameters to both the web and app destinations all within a single link.Read More

4 Ways Music Marketers Can Increase Mobile Conversion

September 16, 2019 |

App deep links for Spotify and other music streaming apps can be used in any marketing channel. Here are four innovative tactics that you should try right now. Read More

5 App Deep Linking Myths

September 6, 2019 |

The links you find in emails, display ads, search results or just about any marketing channel nowadays will often open a mobile app instead of a website. This capability is important for marketers and advertisers because user experience is … Read More

Why Doesn’t App Deep Linking Always Work?

August 22, 2019 |

App deep linking with Universal Links and Firebase is confusing because sometimes it works and sometimes it doesn’t. Deep linking doesn’t have to be a headache for marketers and agencies. This article explains why and how marketers can use cloud-based deep linking platforms to create their own deep links independent of these technologies.Read More

Apple and Google Block Cross-Site Tracking Here’s What Marketers Need to Do

June 3, 2019 |

As agencies and marketers plan for Q4, there are radical changes brewing within the online advertising ecosystem. Privacy concerns are forcing profound changes to online tracking that will change the availability of targeted audiences for retargeting and other marketing. The result is an industry shift that places greater focus on social marketing as well as first-party marketing tactics. Attribution as we know it today will change. No more installing SDKs that use fingerprinting and cross-site tracking. Instead, Apple and Google both advocate the same best practice when it comes to attribution: appending parameters to pass data from one destination to the website or mobile app. Read More

How Marketers and Agencies Can Setup App Deep Linking with a Brand Domain

January 31, 2019 |

According to eMarketer, adults in the U.S. spent 90% of smartphone time and 77% of tablet time in mobile apps vs. browsers in 2018. Linking to apps has become increasingly important for marketers and agencies to increase conversion. Routing … Read More

10 Ways to Use QR Codes Like Amazon to Win Mobile Commerce

November 26, 2018 | | 3 Comments

News of Amazon’s new holiday toy catalog took the business press by surprise early this month, with each piece of coverage taking note of the irony, for starters, that the e-commerce giant is sending out a print catalog. As … Read More