Search Engine Land Archives - App Deep Linking and QR Codes for Amazon, Instagram, YouTube, and Facebook Marketers

7 Mobile Opportunities Advertisers Had to Win Super Bowl XLVI

February 16, 2012 |

Super Bowl XLVI was the first big game to occur in the post-PC mobile era. Mobile consumers delivered big numbers all night long. Were advertisers ready to take advantage?

In this month’s Search Engine Land column, I breakdown the key … Read More

7 Opportunities Super Bowl Advertisers Had to Win Mobile Consumers

February 16, 2012 |

(Read in entirety at Search Engine Land. Published 2012) 

By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first to occur in the post-PC mobile era. (It was supposed to … Read More

10 Resolutions for Mobile Search & Social in 2012

January 16, 2012 |

Happy belated New Year’s readers! In my newest Search Engine Land installation, I am proposing 10 cutting-edge mobile search and social resolutions every marketer should consider and implement to connect with mobile consumers in 2012 and beyond.

Check it out! … Read More

Shh! 5 SEO Secrets to Getting Your Mobile Apps Ranked on Page 1 of Google

December 23, 2011 |

Ever wonder why big brands like Amazon, eBay, or Groupon, have their mobile apps ranked prominently on page 1 of Google, while your bundle of awesomeness remains hidden in the bowels of the App Store and/or Android Market?

Read this … Read More

5 SEO Tips To Get Your Mobile Apps Ranked In Google SERPs

December 23, 2011 |

(Read in entirety at Search Engine Land. Published 2011.)

Retail brands with popular mobile apps are benefiting tremendously this holiday season from prominent mobile app visibility in Google’s organic search results.

Search for Groupon, eBay, Amazon, Target, QVC or … Read More

Give Thanks Google Hasn’t Secured Mobile Search Data – Yet

November 21, 2011 |

(Read in entirety at Search Engine Land. Published 2011.)

As we approach Thanksgiving in the US, Google’s recent introduction of secure search understandably left many in SEO-land feeling more like the 99% these days – betrayed and powerless over the … Read More