February 20, 2024

How to Generate Target Retail QR Codes to Open the App

Target app logo

Target Plus Marketplace has been making a very big name for itself in the e-commerce world in recent years. In fact, the retail giant has been proving itself a worthy contender in the face of competitors such as Amazon and Walmart.

This is great news for third-party sellers looking to diversify their e-commerce marketing strategy, offering an opportunity to maximize sales potential. Awesome, right?

Sure thing. However, you, as a seller, do have your work cut out for you when it comes to competing for customers’ attention; this means that every marketing tactic counts. And we bet that there’s a little (but major!) tactic you haven’t considered that you absolutely should. Drumroll, please! The handy, dandy QR code.

We don’t mean any QR code, though. We mean the right kind of QR code that takes consumers directly to the right product in the Target app.
In recent years, app QR code usage online and offline has grown tenfold, possibly even more. QR codes are especially useful for solving the challenge of finding your store and products within the Target app. This can be a struggle when initially diving into the e-commerce world, since your competitors may already be ranking higher in Target search results due to their higher sales velocity, volume, quality of product reviews, or extensive off-site marketing efforts.

Target app graphic

Like we said, both current and prospective customers have a lot of options out there when it comes to deciding which of the many brands of the product they’re hoping to purchase from. Strategically placing a Target QR code in just the right places can help cut through all that noise and give your brand just the special attention it deserves the moment your shopper has that mobile moment to scan it and go.

Imagine how convenient it would be for customers to scan your custom Target Plus QR code on your packaging, video ad, business card, or elsewhere, and be instantly directed to the right page in the Target app. There’ll be no more need to do a Google or manual Target app search for your brand or a specific individual product!
In this post, we’ll dive even deeper into how Target QR codes can drive more sales for your business. Plus, we’ll walk you through the simple, step-by-step process of creating them.

Benefits of Generating a QR Code for Your Target Plus Marketplace Product or Storefront

Before we dive in, it’s important to consider five key capabilities that your Target QR codes should have. Don’t fall for those free QR code generators out there that lack these features, and only end up frustrating your shoppers by sending them to the Target website login.

  1. Ensure that your QR code can open the Target app itself, not just the website.
  2. Create dynamic Target QR codes that give you control over the exact destination of the scan.
  3. Ensure that you can control the density of the code, which is related to the scanning distance.
  4. If you have a website, use your domain for the link behind the code.
  5. Ensure that you can track scans and attribute them to sales.

Pro tip: Shoppers may not be familiar with the URLgenius domain. To establish increased trust when deep linking from Facebook directly to the Target app, use your brand’s domain for your URLgenius app deep links for Target.

URLgenius lets you instantly create a dynamic QR code to open the corresponding page in the Target app, where customers can interact immediately—whether to get more information or to add to cart and purchase.

So, what’s a dynamic QR code? It’s different from a regular QR code in that you, as the seller or marketer, can control the exact destination of the scan. When you create a Target product QR code, the destination is dynamic, which means it can be changed to any other designated product page, even after it’s been printed and distributed.
Having control over the destination of your Target QR codes can be a game-changer for your promotions. With dynamic QR codes, you can easily direct traffic to different products, stores, or wishlists over time. And the best part? You can adjust the destination even after the code has been printed!

No more reprinting new Target QR codes every time something changes. By creating an easily scannable code, you can simplify your customers’ shopping journey, save them time, and ultimately increase sales. As a busy person on the go, having a convenient way to find and purchase products is a must.

At URLgenius, we understand the importance of having a simple yet powerful platform to ensure your business’s success. Our dynamic Target QR code generator is designed to make your life easier. So, let’s dive into the step-by-step tutorial and get started!

Step-by-Step: How To Use the URLgenius Target QR Code Generator

At URLgenius, we’ve perfected the process of generating a QR code to open the Target app—you don’t need any technical resources, and there’s nothing to install.

  • Enter your Target link into the box on the homepage
  • After you enter the link, you’ll notice that the Target app icon is highlighted. This tells you that URLgenius understood the link you entered for your QR code

URLgenius home page - Target QR code generator

  • In the screenshot below we’re creating a QR code that’ll direct customers to this gift basket:

​​URLgenius-generated Target QR code to open Target app

  • The link you’re creating will be seen by your visitors when they scan the QR code
  • You can also use your brand’s domain for the link (which is recommended)
  • Also note you can customize the end of the link— this is helpful for finding your QR analytics in the URLgenius dashboard
  • In this example, we’ve customized it to be ‘AmericanTouristerBelleVoyageLargeSpinnerSuitcase’
  • Now click the “Compose” button to create your QR code
  • Click the tab called “QR Settings” to download your QR code
  • You can upload your brand’s logo or change the colors of the QR code (beware that changing the design of the QR code can affect the ability to scan). (Contact us with any questions— this’ll help you avoid any type of ‘QR code fail!’)

Pro Tip: You can create a QR code that opens other page types in the Target app. Create a QR code that opens to a category or your favorite product review. Think about specific Target App QR codes relative to your marketing objectives.

How To Use Your QR Code for Your Target Marketing Strategy

Want to make the most of your Target marketing strategy? Placing your dynamic QR codes in the right locations can be key to their success. Here are a few ways you can use your QR codes:

– Packaging

When a customer receives a package, they’re likely to be satisfied with the product they’ve received and may want to reorder it. With a QR code, they can easily scan it and be taken directly to the product page within the Target app.

– YouTube or TikTok Product Videos

If you’ve created a tutorial video showcasing your product, make it even easier for customers to purchase it by adding a QR code to the screen. Scanning the code will allow them to add the product to their Target shopping cart and complete the purchase with ease.

– Trade Shows

If you’re showcasing your product at a trade show, add a QR code to your display or business card so potential customers can easily scan it and purchase your product in real-time.

Target QR Code Best Practices

To ensure your QR codes are scannable, it’s important to optimize them for design, size, density, channel, and placement. Check out our QR Experience Playbook and QR Code Strategy Guide to learn more about best practices and common mistakes.

Also, if you need to create thousands of personalized QR codes for Target or any other app, URLgenius has an API. We can even create them for you and send them directly to the printer! At URLgenius, we’re QR code experts, and we’re always here to help make sure that your QR codes are working as best as possible!

Target QR Code Analytics

You can log in to your URLgenius dashboard at any time to understand how often your QR code is being scanned. URLgenius will track scans separately from clicks. This is helpful when both the QR code and the link are in a multi-channel campaign.

Tracking scans is a great way to enhance your first-party data over time as you increase your understanding of how customers and prospects choose to engage with your brand.

URLgenius Target QR code analytics - Visits by web referrer/visits by app referrer

The following chart shows the number of app-opens by platform and device. The app-open rate tells you what percentage of people who scanned had the Facebook app installed for iOS and Android.

URLgenius Target QR code analytics - Visits by device opens

This chart shows scans by city and separately by language preference. These insights are anonymous and help you confirm the focus of your campaign geographically and by language.

URLgenius Target QR code analytics - Visits by city / visits by language/region

Check your spending during the month at any time by clicking ‘Settings.’
Remember—there is a one-hour delay in reporting!

URLgenius Is Here To Help You Increase Your Target Product Traffic and Sales

At URLgenius, we know that building a successful brand and product takes a lot of time and effort. That’s why we’re here to give you an edge over your competitors by helping you increase your Target product traffic and sales. We offer expert assistance with your advertising campaigns, so you can rest assured that your efforts are optimized for success.

Have questions about incorporating QR codes and deep links into your Target marketing strategy? No problem! Contact us at, and our team will be happy to provide you with the support and guidance you need to achieve your goals.

If you found this content helpful, check out some of our latest how-to posts for E-Commerce marketplace & QR code app marketing: