November 30, 2023

How to Generate a Walmart QR Code to Open the App

Walmart QR code

Walmart Marketplace has been trailing hot on Amazon’s heels in recent years when it comes to online sales in the e-commerce realm. At one point during the global pandemic, the company’s online revenue increased by 74 percent and exceeded eBay, making it the number two online retailer in the world at the time. Quite the feat!

About 220 million customers visit the Walmart website every week, and for many people working at home, the Walmart marketplace is the go-to destination for a wide range of their shopping needs. Most Walmart Marketplace shoppers have medium to high incomes, are homeowners, and upward of 30 percent are between the ages of 23 and 38.

So, what does this mean for sellers? Well, it means that they are fiercely competing for their attention, so every marketing tactic counts—including QR codes, which can take consumers directly to a product in the Walmart app.

Consumers have a lot of choices when it comes to brands being sold on Walmart, and the right QR code can cut through the noise to get your brand that special attention when your shopper has a mobile moment to scan it.

Display advertisement: "Use the Walmart app to make shopping easier!"

App QR codes have become ubiquitous both online and offline these days. They’re easy to create, customize, and control with the right Walmart QR code generator. They’re especially useful for solving the challenge of finding your store and products within the Walmart app. This can be a struggle when starting out, since your competitors may already be ranking higher in Walmart search results due to their higher sales velocity, volume, quality of product reviews, or extensive off-site marketing efforts.

But QR codes can help you maximize your overall Walmart advertising and marketing strategy. Imagine how convenient it would be for customers to scan your custom Walmart QR code on your packaging, video ad, business card, or elsewhere, and be instantly directed to the right page in the Walmart app. No need to do a Google or Walmart search for your brand or each individual product.

If you keep reading, we’ll dive even deeper into how Walmart QR codes can drive more sales for your business. Plus, we’ll walk you through the simple step-by-step process of creating them.

Benefits of Generating a QR Code for Your Walmart Product or Storefront

Before we dive in, it’s important to consider five key capabilities that your Walmart QR codes should have. Don’t fall for those free QR code generators out there that lack these features, and only end up frustrating your shoppers by sending them to the Walmart website login.

  1. Ensure that your QR code can open the Walmart app itself, not just the website.
  2. Create dynamic Walmart QR codes that give you control over the exact destination of the scan.
  3. Ensure that you can control the density of the code, which is related to the scanning distance.
  4. If you have a website, use your domain for the link behind the code.
  5. Ensure that you can track scans and attribute them to sales.

Pro tip: Shoppers may not be familiar with the URLgenius domain. To establish increased trust when deep linking from Facebook directly to the Walmart app, use your brand’s domain for your URLgenius app deep links for Walmart.

URLgenius lets you instantly create a dynamic QR code to open the corresponding page in the Walmart app

So, what’s a dynamic QR code? It’s different from a regular QR code in that you, as the seller or marketer, can control the exact destination of the scan. When you create a Walmart product QR code, the destination is dynamic, which means it can be changed to any other designated product page, even after it’s been printed and distributed.

Having control over the destination of your Walmart QR codes can be a game-changer for your promotions. With dynamic QR codes, you can easily direct traffic to different products, stores, or wishlists over time. And the best part? You can adjust the destination even after the code has been printed!

No more reprinting new Walmart QR codes every time something changes. By creating an easily scannable code, you can simplify your customers’ shopping journey, save them time, and ultimately increase sales. As a busy person on the go, having a convenient way to find and purchase products is a must.

At URLgenius, we understand the importance of having a simple yet powerful platform to ensure your business’s success. Our dynamic Walmart QR code generator is designed to make your life easier. So, let’s dive into the step-by-step tutorial and get started!

Step-by-Step: How To Use the URLgenius Walmart QR Code Generator

At URLgenius, we’ve perfected the process of generating a QR code to open the Walmart app—you don’t need any technical resources, and there’s nothing to install.

URLgenius home page - Walmart QR code generator to open Walmart app

  • Enter your Walmart link into the box on the homepage
  • After you enter the link, you’ll notice that the Walmart app icon is highlighted. This tells you that URLgenius understood the link you entered for your QR code

URLgenius-generated Walmart deep link to open Walmart app

  • In the screenshot below we’re creating a QR code that’ll direct customers to this gift basket:

URLgenius-generated Walmart QR code to open Walmart app

  • The link you’re creating will be seen by your visitors when they scan the QR code
  • You can also use your brand’s domain for the link (which is recommended)
  • Also note you can customize the end of the link— this is helpful for finding your QR analytics in the URLgenius dashboard
  • In this example, we’ve customized it to be ‘holiday-campaign’
  • Now click the “Compose” button to create your QR code
  • Click the tab called ‘QR Settings to download your QR code

Walmart QR code customization

  • You can upload your brand’s logo or change the colors of the QR code (beware that changing the design of the QR code can affect the ability to scan). (Contact us with any questions— this’ll help you avoid any type of ‘QR code fail!’)

Pro Tip: You can create a QR code that opens other page types in the Amazon app. Create a QR code that opens to a category or your favorite product review. Think about specific Amazon App QR codes relative to your marketing objectives.

How To Use Your QR Code for Your Walmart Marketing Strategy

Want to make the most of your Walmart marketing strategy? Placing your dynamic QR codes in the right locations can be key to their success. Here are a few ways you can use your QR codes:


When a customer receives a package, they’re likely to be satisfied with the product they’ve received and may want to reorder it. With a QR code, they can easily scan it and be taken directly to the product page within the Walmart app.

YouTube or TikTok Product Videos

If you’ve created a tutorial video showcasing your product, make it even easier for customers to purchase it by adding a QR code to the screen. Scanning the code will allow them to add the product to their Walmart shopping cart and complete the purchase with ease.

Trade Shows

If you’re showcasing your product at a trade show, add a QR code to your display or business card so potential customers can easily scan it and purchase your product in real time.

Walmart QR Code Best Practices

To ensure your QR codes are scannable, it’s important to optimize them for design, size, density, channel, and placement. Check out our QR Experience Playbook and QR Code Strategy Guide to learn more about best practices and common mistakes.

Also, if you need to create thousands of personalized QR codes for Walmart or any other app, URLgenius has an API. We can even create them for you and send them directly to the printer! At URLgenius, we’re QR code experts, and we’re always here to help make sure that your QR codes are working as best as possible!

Walmart QR Code Analytics

You can log in to your URLgenius dashboard at any time to understand how often your QR code is being scanned. URLgenius will track scans separately from clicks. This is helpful when both the QR code and the link are in a multi-channel campaign.

Tracking scans is a great way to enhance your first-party data over time as you increase your understanding of how customers and prospects choose to engage with your brand.

URLgenius-generated Walmart QR code analytics - visits by web referrer/visits by app referrer

  • The following chart shows the number of app-opens by platform and device. The app-open rate tells you what percentage of people who scanned had the Facebook app installed for iOS and Android.

URLgenius-generated Walmart QR code analytics - visits by device opens

  • This chart shows scans by city and separately by language preference. These insights are anonymous and help you confirm the focus of your campaign geographically and by language.

URLgenius-generated Walmart QR code analytics - visits by city / visits by language/region

  • Check your spending during the month at any time by clicking ‘Settings.’
  • Remember—there is a one-hour delay in reporting!

URLgenius Is Here To Help You Increase Your Walmart Product Traffic and Sales

At URLgenius, we know that building a successful brand and product takes a lot of time and effort. That’s why we’re here to give you an edge over your competitors by helping you increase your Walmart product traffic and sales. We offer expert assistance with your advertising campaigns, so you can rest assured that your efforts are optimized for success.

Have questions about incorporating QR codes and deep links into your Walmart marketing strategy? No problem! Contact us at, and our team will be happy to provide you with the support and guidance you need to achieve your goals.

If you found this content helpful, check out some of our latest how-to posts for E-Commerce marketplace & QR code app marketing: