August 1, 2011

How QR Codes Are Becoming The New Link Building

Freshness at Search Engine Land today!

Quick Response (“QR”) codes have emerged as the preferred 2D barcode format for “hard-linking” offline marketing to the mobile web. In this month’s column, titled “The New Link Building: How QR Codes Disrupt More Than URLs,” I analyze the three most common approaches for generating QR-ready URLs. I also explore the tradeoffs between the critical factors involved in QR code generation: URL compression, branding, and tracking.

You’ll see why QR codes will profoundly impact our notion of search engine optimization, link building, and URL management. Enjoy!

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