In May 2023, Google announced it is shutting down Firebase Dynamic Links, which is part of the Firebase platform and offers deep linking capabilities. Google is no longer recommending Firebase Dynamic Links for new mobile app development projects.
App deep linking with Universal Links and Firebase is confusing because sometimes it works and sometimes it doesn’t. Deep linking doesn’t have to be a headache for marketers and agencies. This article explains why and how marketers can use cloud-based deep linking platforms to create their own deep links independent of these technologies.Read More