July 5, 2011

Why QR Codes Could Disrupt Your SEO URL Strategy

Freshness at Search Engine Land today!

With 1600% year-over-year increase in usage, Quick Response (“QR”), codes are emerging as the preferred 2D barcode format for “hard-linking” offline marketing to the mobile web. What will this mean to the website URLs you’ve worked so hard to optimize over the years by sprinkling in keywords for higher search engine rankings?

Find out, as I make the case for QR, and explore how the conflicting needs of QR and SEO will expand our idea of URL optimization and SEO strategy.

Scan the QR below:


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