May 9, 2011

Your Mobile Site: Less Mobile Than You Think

Freshness at Search Engine Land today!

Google says 21% of advertisers have a mobile optimized website. But just how “smart” is your mobile site at properly handling deep page requests from smartphone customers? In this column, I summarize original site mobility research on leading brands like Amazon, Best Buy, Staples, and Office Depot.

Learn why your site’s “Mobile IQ” may be less than you thought; how your brand (and your competitors) may be susceptible to competitor traps; and why your smartphone customers really want you to audit your mobile site today.


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